Part 1: Table of Contents |
Media Campaigns
State or local agencies in at least 15 states have used media
campaigns to increase parent-child communication about sexuality
as part of larger media campaigns to
reduce teen pregnancy.1 These campaigns
have used a wide variety of media,
including television broadcasts, public
service announcements, billboards,
transit posters, guidebooks, booklets,
brochures, and flyers. Although these
media campaigns have reached large numbers of parents, there
has been very little evaluation of their impact. Studies of other
media campaigns suggest that they may increase awareness but
make only a small impact upon actual behavior.
Reference
- National Campaign to Prevent Teen Pregnancy, Sending the
Message: State-Based Media Campaigns for Teen Pregnancy
Prevention (Washington, DC, 1997).
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