Families Are Talking - Suggestions for Recruiting and Retaining Parents/Caregivers

Make the program convenient—both in terms of time and location
Go to where parents/caregivers are to recruit for and offer your programs—such as the workplace, faith communities, schools, community centers, beauty salons, grocery stores, laundromats, support groups, health care clinics, treatment centers, unemployment and social service offices, and libraries
Advertise your program in newspapers and on bulletin boards, local television, and radio shows
Keep it short and simple
Make it fun and engaging
Create a comfortable and intimate setting
Use skill-based ice-breakers and activities to increase parents' comfort level
Involve parents/caregivers in the planning of the program
Make sure your program is reflective of the norms of the group you are working with—in terms of culture, race, ethnicity, age, sexual orientation, family structure, socioeconomic status, language, and communication skills
Provide incentives for parents/caregivers to attend, such as stipends, gift certificates, time off, transportation or reimbursement, child care, food, certificate of completion, or other remuneration
Affirm parents/caregivers and let them know that you are there to help them communicate their values to their children

For more information, contact siecus@siecus.org.